The ring at the Calabasas flagship

Open a
Craft Boxing Club.

Bring real boxing training to your city. Built on the Foreman lineage, run on a model designed around members staying, and laid out to fit the space you can get.

See the Calabasas club
Flagship · CalabasasScroll
01 — Lineage

Built on
the real thing.

George Foreman III built Craft Boxing around the teachings of his father and coach, George Foreman: two-time heavyweight champion of the world and Olympic gold medalist.

George Foreman III with his father, George ForemanGeorge III & George Foreman

Fundamentals first. Coached by people who care.

  • Group programs run like a real boxer's training camp
  • Coach education grounded in fundamental technique
  • Nobody gets hit in a group class
02 — The Model

Four things
a club is built on.

  1. 01

    Retention first

    The whole club is built around members getting better and staying.

    • Group programs run like a boxer's training camp
    • Coach certification cuts staff turnover
  2. 02

    Mind and body

    The first boxing franchise with emotional-health programming.

    • Performance classes include practical emotional-health work
    • Every employee is trained in the Craft Yourself method
  3. 03

    Premium memberships

    Membership, not drop-ins. Add-ons and personal training built into the model.

    • Memberships with premium add-ons
    • Personal training and youth programs
  4. 04

    Fits the space

    Floorplans from a boxing studio to a full gym, to keep lease and build-out costs down.

    • 1,500 to 6,000 square feet
    • Class formats that scale with the floor
Footprint

From a studio
to a full gym.

Layouts between 1,500 and 6,000 square feet. The Calabasas flagship sits at the top of the range.

1,5006,000
Calabasas · 6,000 sq ft
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03 — The Flagship

What's in
the Calabasas club.

6,000 square feet in Calabasas, open seven days. Every piece of it is a reference for what a Craft club can be.

  • Squat racks, cable machines and sleds in the weight room
    01

    The Weight Room

    Squat racks, cables, benches, sleds and tires.

  • The boxing ring at Craft Boxing Club Calabasas, beneath the Ali mural
    02

    The Ring

    A full-size competition ring, used in classes and private sessions.

  • Leather heavy bags on steel rigs with the weight room behind
    03

    The Bag Floor

    Leather heavy bags, uppercut bags, double-end and speed bags.

  • Treadmills and stair climbers on the cardio floor
    04

    Cardio

    Treadmills, stair climbers, bikes, rowers and ski ergs.

  • Rows of kettlebells on the rack
    05

    Free Weights

    Kettlebells, dumbbells and plates.

  • The infrared sauna
    06

    Infrared Sauna

    Sauna, member lounge and towel service, included with every membership.

26662 Agoura Rd · Calabasas, CA 91302

Book a tour of the flagship
04 — Start The Conversation

Tell us about
your city.

Where you are, what your background is, and whether you have a space in mind. We'll come back with how the model would work there.

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